During the past few years, the number of road accidents has been decreasing. However, the accidents' seriousness has been increasing. Therefore, it has become even more urgent to warn people about the dangers of excess on the road.
These figures become especially relevant for the younger population because of the greater rate of road occurrences involving this age group. The most likely causes are aspects connected to human behaviour:
“Road accidents are the main cause of death or serious injury among young people up to 24 years of age.”
- Driving under the influence of alcohol
- Sleep deprivation
- Use of mobile phones while driving
This is where the Impact Class comes in: a project that targets future drivers, before they actually become drivers.
Here, the students have theirs first driving lesson where they are confronted with real situations where the consequences can have a serious impact. This lesson has the collaboration of Sara, Pedro, João and Bruno, who survived serious driving accidents. Students heard their descriptions of the real, often fatal and almost always avoidable effects of reckless driving.
Learn everything about this campaign and watch more videos at www.auladeimpacto.com
2015 Road Safety Campaign – Do not use your mobile phone while driving
During Summer 2015 we tried to get people's attention in order to inform them about one of the most common causes for accidents on the road: the use of mobile phones.
Therefore, on July 17, 2015, Brisa launched its Summer 2015 road safety campaign, with support from ANSR (The National Road Safety Authority) and support from MEO, NOS and Vodafone. The campaign motto was: don't use your mobile phone while driving.
Images would show logos from widely used mobile phone applications as if they had been destroyed road accidents and highway crashes.
Based on statistics the message was divided into three themes — SMS, e-mail and phone calls. The driving wheel icon superimposed over the cellphone works as a sign forbidding the use of mobile phones and will be used to replace current highway toll signage.
Today we know that using your mobile phone while driving multiplies the chance of accidents occurring by a factor of 23. Portugal has one the world's highest figures regarding the use of mobile phones while driving:
- 31% of Portuguese people admit to sending and reading SMS messages while driving;
- 59% of the Portuguese admit to talking on the phone while driving, which makes Portugal one of the worst examples when it comes to use of phones while driving. As an example, the percentage in the United Kingdom 20%.
Therefore, the Safe Summer Campaign aimed to raising awareness among Portuguese families of the real risk of using mobile phones while driving.