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Via Verde Portugal
Via Verde is an automatic toll payment system. It can be found in highways, parking lots, restaurants, fuel stations and other services.
Via Verde Portugal was founded on September 29, 2000 and is one of Brisa's most significant companies, having made Portugal the first country in the world to have an integrated electronic non-stop toll network.
Mobility ecosystem
Via Verde is increasingly becoming a flexible service with advantages for several business areas. Originally its service focused on automatic toll payments that allowed vehicles to pay without stopping. Today, it is present in other sectors and the convenience it offers is undeniable.
The focus on mobility as been reinforced: Via Verde customers can now use Via Verde in other services such as parking lots, McDonald’s (McDrive) restaurants, ferries and fuel stations.
Besides its automatic payment processing services, Via Verde has also proven to be effective in access control to parks and/or private companies that do not require payment. These activities have brought dynamism to the company.
Reinforced digital presence
The commitment to digitizing Via Verde resulted in strong customer adherence to the online channel, which recorded 67% of new subscriptions in 2020. And, to materialize the challenge of changing its business model to a logic of providing services, Via Verde Verde continued to promote membership based on the subscription model, rather than the purchase of a tag model. Last year, more than 80% of new subscriptions took place via subscription.
Quality and Information Security
Via Verde Portugal is guided by the incessant pursuit of Quality and the preservation of Information Security, with a view to the excellence of the services it provides and the satisfaction of customers, shareholders, employees and suppliers.
For detailed information, see:
Suppliers performance
Via Verde Portugal considers it essential that its suppliers are aware of the requirements for controlling and monitoring their performance:
- Price history
- Deadline accomplishments
- Supplier performance
- Technical assistance
- Service quality
- Information security (incidents)
Shareholder structure
Brisa owns 75% of Via Verde Portugal.
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